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B.Sc. DegreeFaculty of Faculty of Management & Business StudiesAccounting
Principles of Marketing
Master Principles of Marketing in University - Accounting with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Principles of Marketing in University - Accounting with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Concept and Evolution of Marketing • 2. The Marketing Environment • 3. Consumer Behaviour • 4. Market...
What You'll Learn
- Understand and apply the principles of Concept and Evolution of Marketing
- Work confidently through The Marketing Environment and its practical applications
- Analyse real-world scenarios involving Consumer Behaviour
- Develop applied skills in Market Segmentation and Targeting
- Critically evaluate approaches to Product Strategy
Requirements
- A foundational understanding of University - Accounting concepts, from an introductory course or equivalent experience
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the B.Sc. Accounting degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. Concept and Evolution of Marketing: Core Concepts & Worked Examples
INTERMEDIATE | CHAPTER 1 Concept and Evolution of Marketing: Core Concepts & Worked Examples Principles of Marketing Detailed Overview and Learning Objectives This lecture on Concept and Evolution of Marketing: Core Concepts & Worked Examples (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering organi...
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2. Concept and Evolution of Marketing: Guided Practice & Review
INTERMEDIATE | CHAPTER 1 Concept and Evolution of Marketing: Guided Practice & Review Principles of Marketing Detailed Overview and Learning Objectives This lecture on Concept and Evolution of Marketing: Guided Practice & Review (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering organizational behav...
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3. The Marketing Environment: Foundations & Learning Objectives
INTERMEDIATE | CHAPTER 1 The Marketing Environment: Foundations & Learning Objectives Principles of Marketing Detailed Overview and Learning Objectives This lecture on The Marketing Environment: Foundations & Learning Objectives (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering organizational behav...
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$24.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level intermediate
Taught in English
Lifetime Access
Certification of Completion
Category: University - Accounting
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