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B.Sc. DegreeFaculty of Faculty of Management & Business StudiesMarketing
Marketing Communications II (BSc)
Master Marketing Communications II (BSc) in University - Marketing with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Marketing Communications II (BSc) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Advertising Campaign Development • 2. Creative Strategy and Execution • 3. Media Planning and...
What You'll Learn
- Understand and apply the principles of Advertising Campaign Development
- Work confidently through Creative Strategy and Execution and its practical applications
- Analyse real-world scenarios involving Media Planning and Buying — Detailed
- Develop applied skills in Sponsorship and Experiential Marketing
- Critically evaluate approaches to Digital Advertising — Detailed
Requirements
- A foundational understanding of University - Marketing concepts, from an introductory course or equivalent experience
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the B.Sc. Marketing degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. Advertising Campaign Development: Core Concepts & Worked Examples
INTERMEDIATE | CHAPTER 1 Advertising Campaign Development: Core Concepts & Worked Examples Marketing Communications II (BSc) Detailed Overview and Learning Objectives This lecture on Advertising Campaign Development: Core Concepts & Worked Examples (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering...
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2. Advertising Campaign Development: Guided Practice & Review
INTERMEDIATE | CHAPTER 1 Advertising Campaign Development: Guided Practice & Review Marketing Communications II (BSc) Detailed Overview and Learning Objectives This lecture on Advertising Campaign Development: Guided Practice & Review (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering organizational...
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3. Creative Strategy and Execution: Foundations & Learning Objectives
INTERMEDIATE | CHAPTER 1 Creative Strategy and Execution: Foundations & Learning Objectives Marketing Communications II (BSc) Detailed Overview and Learning Objectives This lecture on Creative Strategy and Execution: Foundations & Learning Objectives (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, masterin...
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Academic Ecosystem & Connected Pathways
Deepen your studies across connected learning pathways in the PAMCET academic network:
Digital Research Library16,000+ open-access monographs & textbooks
Structured Learning PathsCurated multi-course career specializations
WAEC / SSCE Examination HubComplete secondary school syllabus & mock tests
JAMB / UTME PreparationComputer-based tests & scoring analytics
Tertiary & University Hub100L - 400L degree benchmark modules
Credential Verification PortalInstant cryptographic certificate authentication
Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$24.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level intermediate
Taught in English
Lifetime Access
Certification of Completion
Category: University - Marketing
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