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B.Sc. DegreeFaculty of Faculty of Social Sciences & MediaMass Communication
Advertising I (BSc)
Master Advertising I (BSc) in University - Mass Communication with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Advertising I (BSc) in University - Mass Communication with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Introduction to Advertising I (BSc) & Core Frameworks • 2. Theoretical Foundations & Foundational...
What You'll Learn
- Understand and apply the principles of Theoretical Foundations of Advertising
- Work confidently through Advertising Agency Structure — Detailed and its practical applications
- Analyse real-world scenarios involving Creative Copywriting Techniques
- Develop applied skills in Advertising Media Planning
- Critically evaluate approaches to Advertising Campaign Strategy
Requirements
- A foundational understanding of University - Mass Communication concepts, from an introductory course or equivalent experience
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the B.Sc. Mass Communication degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. Introduction to Advertising I (BSc) & Core Frameworks - Concept Explanation & Foundations
University Level Course Introduction to Advertising I (BSc) & Core Frameworks Introduction to Advertising I (BSc) & Core Frameworks - Concept Explanation & Foundations Syllabus Reference: Introduction to Advertising I (BSc) & Core Frameworks 1. Academic Context & Benchmarking This lecture has been benchmarked against the advanced curriculum standards of leading international and domestic instituti...
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2. Introduction to Advertising I (BSc) & Core Frameworks - Worked Examples & Case Analysis
University Level Course Introduction to Advertising I (BSc) & Core Frameworks Introduction to Advertising I (BSc) & Core Frameworks - Worked Examples & Case Analysis Syllabus Reference: Introduction to Advertising I (BSc) & Core Frameworks 1. Academic Context & Benchmarking This lecture has been benchmarked against the advanced curriculum standards of leading international and domestic institution...
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3. Introduction to Advertising I (BSc) & Core Frameworks - Practice Questions & Exercises
University Level Course Introduction to Advertising I (BSc) & Core Frameworks Introduction to Advertising I (BSc) & Core Frameworks - Practice Questions & Exercises Syllabus Reference: Introduction to Advertising I (BSc) & Core Frameworks 1. Academic Context & Benchmarking This lecture has been benchmarked against the advanced curriculum standards of leading international and domestic institutions...
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Academic Ecosystem & Connected Pathways
Deepen your studies across connected learning pathways in the PAMCET academic network:
Digital Research Library16,000+ open-access monographs & textbooks
Structured Learning PathsCurated multi-course career specializations
WAEC / SSCE Examination HubComplete secondary school syllabus & mock tests
JAMB / UTME PreparationComputer-based tests & scoring analytics
Tertiary & University Hub100L - 400L degree benchmark modules
Credential Verification PortalInstant cryptographic certificate authentication
Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$24.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level intermediate
Taught in English
Lifetime Access
Certification of Completion
Category: University - Mass Communication
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