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MBA DegreeFaculty of Faculty of Management & Business StudiesBusiness Administration
Marketing Strategy (MBA)
Master Marketing Strategy (MBA) in University - Business Administration with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Marketing Strategy (MBA) in University - Business Administration with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Strategic Marketing Concepts • 2. Market Sensing and Customer Insight • 3. Brand...
What You'll Learn
- Understand and apply the principles of Strategic Marketing Concepts
- Work confidently through Market Sensing and Customer Insight and its practical applications
- Analyse real-world scenarios involving Brand Strategy
- Develop applied skills in Pricing Strategy — Advanced
- Critically evaluate approaches to Marketing Channel Strategy
Requirements
- Prior coursework or practical experience in University - Business Administration is recommended before starting this course
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the MBA Business Administration degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. Strategic Marketing Concepts: Core Concepts & Worked Examples
ADVANCED | CHAPTER 1 Strategic Marketing Concepts: Core Concepts & Worked Examples Marketing Strategy (MBA) Detailed Overview and Learning Objectives This lecture on Strategic Marketing Concepts: Core Concepts & Worked Examples (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five Forces, and operational planning...
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2. Strategic Marketing Concepts: Guided Practice & Review
ADVANCED | CHAPTER 1 Strategic Marketing Concepts: Guided Practice & Review Marketing Strategy (MBA) Detailed Overview and Learning Objectives This lecture on Strategic Marketing Concepts: Guided Practice & Review (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five Forces, and operational planning frameworks ar...
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3. Market Sensing and Customer Insight: Foundations & Learning Objectives
ADVANCED | CHAPTER 1 Market Sensing and Customer Insight: Foundations & Learning Objectives Marketing Strategy (MBA) Detailed Overview and Learning Objectives This lecture on Market Sensing and Customer Insight: Foundations & Learning Objectives (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five Forces, and op...
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Academic Ecosystem & Connected Pathways
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$34.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level advanced
Taught in English
Lifetime Access
Certification of Completion
Category: University - Business Administration
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