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ND DegreeFaculty of Faculty of Management & Business StudiesMarketing
Research Methods (ND Marketing)
Master Research Methods (ND Marketing) in University - Marketing with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Research Methods (ND Marketing) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Nature and Purpose of Marketing Research (ND) • 2. Identifying a Research Problem (ND...
What You'll Learn
- Understand and apply the principles of Nature and Purpose of Marketing Research (ND)
- Work confidently through Identifying a Research Problem (ND Marketing) and its practical applications
- Analyse real-world scenarios involving Literature Review in Marketing (ND)
- Develop applied skills in Research Design Basics (ND Marketing)
- Critically evaluate approaches to Data Collection in Marketing Research (ND)
Requirements
- No prior University - Marketing knowledge required — this course starts from the fundamentals
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the ND Marketing degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. Nature and Purpose of Marketing Research (ND): Core Concepts & Worked Examples
BEGINNER | CHAPTER 1 Nature and Purpose of Marketing Research (ND): Core Concepts & Worked Examples Research Methods (ND Marketing) Detailed Overview and Learning Objectives This lecture on Nature and Purpose of Marketing Research (ND): Core Concepts & Worked Examples (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution...
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2. Nature and Purpose of Marketing Research (ND): Guided Practice & Review
BEGINNER | CHAPTER 1 Nature and Purpose of Marketing Research (ND): Guided Practice & Review Research Methods (ND Marketing) Detailed Overview and Learning Objectives This lecture on Nature and Purpose of Marketing Research (ND): Guided Practice & Review (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mast...
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3. Identifying a Research Problem (ND Marketing): Foundations & Learning Objectives
BEGINNER | CHAPTER 1 Identifying a Research Problem (ND Marketing): Foundations & Learning Objectives Research Methods (ND Marketing) Detailed Overview and Learning Objectives This lecture on Identifying a Research Problem (ND Marketing): Foundations & Learning Objectives (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institut...
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Academic Ecosystem & Connected Pathways
Deepen your studies across connected learning pathways in the PAMCET academic network:
Digital Research Library16,000+ open-access monographs & textbooks
Structured Learning PathsCurated multi-course career specializations
WAEC / SSCE Examination HubComplete secondary school syllabus & mock tests
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Tertiary & University Hub100L - 400L degree benchmark modules
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$17.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level beginner
Taught in English
Lifetime Access
Certification of Completion
Category: University - Marketing
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