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PhD DegreeFaculty of Faculty of Management & Business StudiesMarketing
Seminar in Marketing (PhD)
Master Seminar in Marketing (PhD) in University - Marketing with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Seminar in Marketing (PhD) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Critical Review of Foundational Marketing Theories • 2. Presenting and Defending Theoretical Positions...
What You'll Learn
- Understand and apply the principles of Critical Review of Foundational Marketing Theories
- Work confidently through Presenting and Defending Theoretical Positions (PhD Marketing) and its practical applications
- Analyse real-world scenarios involving Theory Testing in Empirical Research (PhD Marketing)
- Develop applied skills in Comparative Theoretical Frameworks (PhD Marketing)
- Critically evaluate approaches to Theory Development Workshop (PhD Marketing)
Requirements
- Prior coursework or practical experience in University - Marketing is recommended before starting this course
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the PhD in Marketing degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. Critical Review of Foundational Marketing Theories: Core Concepts & Worked Examples
ADVANCED | CHAPTER 1 Critical Review of Foundational Marketing Theories: Core Concepts & Worked Examples Seminar in Marketing (PhD) Detailed Overview and Learning Objectives This lecture on Critical Review of Foundational Marketing Theories: Core Concepts & Worked Examples (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institu...
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2. Critical Review of Foundational Marketing Theories: Guided Practice & Review
ADVANCED | CHAPTER 1 Critical Review of Foundational Marketing Theories: Guided Practice & Review Seminar in Marketing (PhD) Detailed Overview and Learning Objectives This lecture on Critical Review of Foundational Marketing Theories: Guided Practice & Review (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students,...
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3. Presenting and Defending Theoretical Positions (PhD Marketing): Foundations & Learning Objectives
ADVANCED | CHAPTER 1 Presenting and Defending Theoretical Positions (PhD Marketing): Foundations & Learning Objectives Seminar in Marketing (PhD) Detailed Overview and Learning Objectives This lecture on Presenting and Defending Theoretical Positions (PhD Marketing): Foundations & Learning Objectives (Chapter 1) covers standard academic and professional frameworks within management, finance, and e...
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Academic Ecosystem & Connected Pathways
Deepen your studies across connected learning pathways in the PAMCET academic network:
Digital Research Library16,000+ open-access monographs & textbooks
Structured Learning PathsCurated multi-course career specializations
WAEC / SSCE Examination HubComplete secondary school syllabus & mock tests
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Tertiary & University Hub100L - 400L degree benchmark modules
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$44.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level advanced
Taught in English
Lifetime Access
Certification of Completion
Category: University - Marketing
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